Crafting Connection: Brand Identity for Dune Hai

Context & Strategy

Dune Hai's work stands apart through their artistic approach to landscape architecture, emphasizing cultural narratives and innovative use of plants. The studio needed their brand and digital presence to communicate this distinctive vision while streamlining the path for new project inquiries.

We developed a comprehensive brand strategy that would translate their design philosophy into a compelling narrative and visual language, laying the foundation for their digital presence.

Design Process

Through brand strategy workshops and client interviews, we distilled Dune Hai's core qualities: sophisticated with flourish, editorial boldness, culturally-informed ecology, practical yet adventurous, and deeply hospitable. This strategic foundation guided our visual exploration, focusing on balancing editorial clarity with modern ornamentation—reflecting their sophisticated approach to garden-making.

The final direction creates space for their work to speak volumes while maintaining a clear brand voice across all touch points. Working closely with our web designer, I provided creative direction to ensure the identity system translated seamlessly to Dune Hai’s digital experience.

Visual System

The identity combines refined, editorial type family with a customized logo and glyph set, using a color palette drawn from California's modernist era. We developed comprehensive brand guidelines to ensure consistency across all applications, from project documentation to social content.

Impact

The new brand system and website has helped Dune Hai attract aligned clients who value their unique approach to landscape design. Their refined brand presence has increased quality project inquiries and strengthened their position as a leading voice in culturally-informed, ecologically-sensitive garden design.